B2B Marketing Reporting & Analytics | PARK 7

B2B MARKETING REPORTING & ANALYTICS FOR MORE TRANSPARENCY

Central Digital Marketing Dashboard

Data evaluation is becoming increasingly important for marketing and sales in order to be able to assess the value contribution and the efficiency of measures. However, there are numerous challenges.

Especially the lack of centrality is a decisive factor. From Excel to LinkedIn to various Google products: Data is coming in from various sources without being automatically aggregated.

Even if there are reports on LinkedIn, Facebook or Google, SEO/SEA dashboards or (semi-) automated updates, a central digital marketing dashboard where everything comes together is often missing.

This is the only way to always be able to react immediately – otherwise the data quickly becomes outdated, especially regarding CPC measures. With B2B Marketing Reporting & Analytics from PARK 7, you have a central, automated solution that boosts your online marketing controlling.

THE CHALLENGE OF B2B MARKETING REPORTING & ANALYTICS

From data processing to digital marketing dashboard

When creating reports, data from various systems is often compiled and processed. Marketing measures are often only considered in a narrow way, e.g. according to traffic, performance and cost per lead.

Marketing view (up to the generated lead):

Cost

The total amount of media costs used for marketing.

Traffic

Number of users visiting a website in a given period of time.

Number of leads

Number of contacts generated by marketing measures.

Conversion rate

Indicates the relationship between the number of visitors and conversions.

Cost per Lead

Indicates how much media costs were incurred to generate a lead.

Sales Qualified Leads

Leads of high quality that can be passed on to the sales department.

However, how the leads develop in the further course of the customer journey is the decisive factor in their evaluation. Has the content added value? Is the lead ready for sales and has he been contacted / visited? Has he even received an offer or placed an order?

Holistic view of the customer lifecycle:

OUR SERVICES FOR B2B MARKETING REPORTING & ANALYTICS

Full transparency for marketing and sales

In the B2B sector in particular, it is important to take a differentiated approach. Only then will marketing and sales receive the information they need to further qualify leads or contact them at the right time.

Our digital marketing dashboards map the following dimensions:

Automated query of costs, traffic & conversions via various API interfaces (such as Google, Facebook and LinkedIn)
Automated query of lead status from CRM and / or marketing automation alternatively: feedback from survey on customer experience (CX), e.g. Net Promoter Score (NPS)
Consolidated processing of the entire lifecycle
Data provision to support your decision making
Data visualisation with customised dashboards for marketing, sales, and business

Online Marketing Reporting Tools

We rely on these tools

Precise online marketing controlling requires powerful tools. We have many years of experience with the following online marketing reporting tools and would be pleased to advise you on them:

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Power BI

Comprehensive and user-friendly tool for online marketing reporting and business analytics from Microsoft. It is part of the Office 365 suite and excellent for data aggregation and visualisation.

Google Data Studio

Tool from Google as part of the Google Analytics 360 Suite that can access over 500 data sources. These can be visualised in Google Data Studio in real time and in numerous variants.

MARKETING REPORTING & ANALYTICS WITH B2B FOCUS

Companies that benefit from our experience

CENTRALISED B2B MARKETING REPORTING

The benefits

Precise B2B marketing reporting and analytics provide the basis for making informed decisions. Since all data is consolidated in a central digital marketing dashboard, no data is lost at any time. The result: Time and cost savings and a strengthening of the relationship between marketing and sales.

The main advantages at a glance:

Maximum transparency about the efficiency of marketing measures
Central digital marketing dashboard with automatic data aggregation
Data-based optimisation of marketing and sales collaboration

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WE ARE THE B2B ONLINE MARKETING AGENCY PARK 7

Your partner for digital value creation in B2B

We are an owner-run online marketing agency with a full B2B focus and are extremely keen to work for clients from the SME sector. For over 10 years, we have been supporting B2B companies in the development and implementation of digital growth strategies. Our clients benefit in particular from our digital interface expertise: as a link between IT, marketing, communications and sales managers, we can optimally support the necessary change processes.

A collaboration with the B2B online marketing agency PARK 7 primarily means long-term, accompanying consulting: together with our clients, we identify ways to achieve growth targets, which we will pursue together from then on - in a contemporary partnership and with communication at eye level. We work in a highly agile and interdisciplinary manner, with the measurable value creation of our clients' online communication as our primary focus in all aspects.