B2B Data Enrichment

Use data enrichment to identify target customers, enhance your CRM and leverage intent signals

With data enrichment, we can obtain reliable information about companies before investing budget in campaigns, outreach or adverts. Instead of relying on assumptions, we build a reliable database with sales-relevant attributes. Existing CRM data can also be enhanced and enriched in compliance with the GDPR.

Identify target customers, enrich CRM data

Data over guesswork – strategy built on solid foundations

We use account-level data enrichment as the foundation for all Allbound initiatives. This way, you know right from the start which companies you want to reach and how to address them in a way that’s relevant to their interests.

Data enrichment is an integral part of PARK 7’s strategy development, from market analysis to campaign planning.
Data protection is our top priority. We use only GDPR-compliant tools. Rigorously reviewed, no exceptions.
Data enrichment is embedded within our Allbound framework, serving as the foundation for social outreach, content, SEO and GEO.

As a key component of our Allbound framework, data enrichment forms the foundation upon which social outreach, content, SEO and GEO are systematically built. Through in-depth research, we are able to analyse the market right from the strategy development stage.

30 minutes. Real clarity. No gut instinct required:

Let’s talk data enrichment

Market analysis and ICP development

Analysis of target markets
Definition of ideal customer profiles (ICPs)
Definition of relevant attributes for enrichment (e.g. firmography, portfolio data, activities)
Identification of target companies and ‘lookalikes’

CRM enrichment and validation

Bringing existing CRM data to life and filling in the gaps
Appending attributes such as company size, revenue, sector, tech stack

Sales process optimisation

Less wasted budget, higher conversion rates through prioritised target accounts
Automation of initial lead qualification
Scoring and prioritising inbound leads
Efficient preparation for channels like social selling, outreach and cold calling

Marketing performance optimisation

Identification of targets for account-based marketing (ABM)
Targeted selection of companies for social ad campaigns, e.g. on LinkedIn
Matching relevant decision-maker personas for social outreach

GDPR-compliant tool stack

Solutions integrated into your tool landscape (server/hosting, AI, CRM)
Provision of the tools in a secure environment on request
More on tools and data protection

17+ years’ B2B experience

Comprehensive strategy and implementation for B2B omnichannel and multi-channel initiatives from a single source.

Data enrichment as a strategic building block

Data enrichment is a powerful tool for making our holistic approach even more effective.

Tried and tested in over 30 marketing and sales initiatives

Data enrichment is firmly embedded in ABM and LinkedIn campaigns, outreach sequences and cold calling lists.

Integrated and applied processes without confusing silos

The added value generated by data enrichment is directly linked to your marketing and sales activities.

GDPR-compliant from start to finish

No compromises. We enrich only with public company data from transparent, auditable sources.

AI and tool expertise

We take a tool-agnostic approach to integrated AI workflows, tailored to your business.

Let's talk

Get in touch for a first conversation.

Maik Rico y Gomez

Managing Director

Let’s talk data enrichment

B2B Data Enrichment

Use data enrichment to identify target customers, enhance your CRM and leverage intent signals

Data over guesswork – strategy built on solid foundations

We use account-level data enrichment as the foundation for all Allbound initiatives. This way, you know right from the start which companies you want to reach and how to address them in a way that’s relevant to their interests.