B2B LinkedIn and Meta Ads Agency 

Strategy. Content. Targeting. Social ads. 

B2B LinkedIn and Meta Ads agency
 

From awareness to action
LinkedIn and Meta in B2B

In B2B, LinkedIn and Meta are more than just employer branding. They are key channels for building trust, demonstrating expertise and generating demand, from initial attention to a qualified enquiry. We help you utilise LinkedIn and Meta as a unified growth channel: organically (content), through paid advertising (ads) and sales-focused (social selling) in a measurable and GDPR-compliant manner. 

Our approach shows how social ads work as part of a holistic, customer-centred growth strategy – not as a stand-alone tactic.

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Our LinkedIn and Meta services 

We support B2B companies on a modular or end-to-end basis – from positioning and editorial content to campaigns, ads and enablement. Depending on your objectives (awareness, leads, recruitment, ABM, pipeline), we combine the appropriate components. 

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Strategy and positioning 

  • Vision and KPI framework (awareness, engagement, leads, pipeline signals) 
  • Messaging and narrative (key themes, POV, differentiation) 
  • Target audiences and buyer intent (ICP, buying committee, pain points, use cases) 
  • Channel setup: Company page, showcase pages, roles and processes 
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Content Engine: Editorial team, formats and publishing 

  • Editorial plan (pillar/cluster logic, series, campaign ‘waves’) 
  • Content production (posts, carousels, document posts, short-form video patterns) 
  • Ghostwriting for executives (tone, thought leadership, community engagement) 
  • Creatives and Templates (reusable, consistent with brand identity, scalable) 
  • Content repurposing from long-form content (blog, white papers, webinars → LinkedIn assets) 
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LinkedIn Ads 
(Paid Social)

  • Campaign strategy (funnel setup: awareness → consideration → conversion) 
  • Audience targeting (matched creatives and copy for paid advertising, hook variations, asset testing) 
  • Lead generation forms vs. landing pages: setup, tracking, quality checks 
  • Ongoing optimisation (budget, bidding, frequency, placements, A/B testing) 
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Analytics, reporting and enablement 

  • KPI dashboard and monthly insights (what works – and why) 
  • Content reviews and editorial brainstorming 
  • Training (content team, sales, management) + guidelines & checklists 
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Social ads and outreach that convert 

  • Thought-leader positioning for your sales professionals (from networking to booked calls) 
  • Profile optimisation for experts (trust, clarity, proof) 
  • Playbooks for social selling (value-first, no spam sequences) 
  • More on social outreach 
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Smart, holistic account-based marketing 

  • Definition of target accounts (ICPs) 
  • Data enrichment of company attributes and identification lookalikes 
  • Delivery of targeted adverts to your target accounts 
  • More on data enrichment 

Social ads with PARK 7 

Not just noise, but interest, trust and impact 

B2B Allbound approach rather than isolated social media initiatives

We view LinkedIn as part of your lead generation and sales engine – including content, campaigns and enablement.

Audience intent and messaging come before posting frequency

First, clarity on target audiences, pain points and messages – then formats, series and frequency.

Positioning through content strategy

Thought leadership, use-case content and evidence (case studies, figures, references) build trust within the buying committee.

Paid and organic from a single system

We integrate organic signals with ads through testing, retargeting and scalable asset pipelines.

Sales-focused and authentically extended

Coordinated interplay between outreach and adverts for maximum impact.

Measurability with a business focus

Not just likes: we define KPI logic, tracking and conversion paths for your sales pipeline.

Empowerment rather than dependency

PARK 7 provides templates, guidelines, training and processes so that your team can scale independently.

Tool discipline and data protection

Clear processes, a vetted tech stack and seamless collaboration.

We are LinkedIn Ads-certified 

Certified. Proven. Ready. PARK 7 is LinkedIn Ads-certified. Your campaigns are built and managed to the highest standard – for better reach and stronger leads 

LikedIn Ads Certified

 

What our customers say 

synetics GmbH

IT-Software

Professional collaboration and a great team – together with PARK 7, we were able to relaunch our website in no time at all. The PARK 7 team didn’t just create a modern design concept, including templates and content migration; they also worked with us to develop a seamlessly integrated SEA strategy and a scoring approach that has made our lead management significantly more efficient. Thank you very much for the brilliant experience on this initial project. We look forward to working with you on many more projects!
Claudia-Isenberg

Claudia Isenberg

Former Head of Marketing

synetics GmbH

item Industrietechnik GmbH

Mechanical Engineering

The item blog ranks on page 1 of Google for many top keywords. This enables us to engage potential new customers much earlier in their customer journey through inbound marketing. That’s a huge added value!
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Sina-Marie Perkuhn

Online Marketing

item Industrietechnik GmbH

Wolters Kluwer DE

Information Services

We now, above all, have a better understanding of what motivates the key players in practice. This is the perfect starting point for successful content marketing aimed at clearly defined target groups. Furthermore, in this project we have also taken the opportunity to consolidate all our colleagues’ knowledge of the market and our target group. We now have a cross-departmental and shared perspective on our potential customers. 
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Marco Bitonti

Senior Digital Marketing & Campaign Manager

Wolters Kluwer DE

kothes GmbH

Technical Documentation

As PARK 7 adapted exceptionally well to our individual needs, we chose PARK 7 as our full-service inbound marketing agency at the end of 2020.Within a year, we had not only implemented HubSpot, but also completely realigned our processes with inbound marketing and launched our first full-scale campaigns with PARK 7. Going from 0 to 100 in a year deserves 5 stars! 
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Manuel Welter

Head of Sales and Marketing

kothes GmbH

Brixxbox GmbH

ERP software

In PARK 7, we have a highly competent partner who supports us at every stage. The team is knowledgeable, friendly and driven. We have also successfully implemented HubSpot with PARK 7. 
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Stephan Krage

Chief Executive Officer

Brixxbox GmbH

CSB-System SE

ERP / Food Industry IT

With PARK 7, we have replaced our old blog with a new one. The blog was built on HubSpot’s infrastructure. PARK 7 supported us every step of the way, from consultancy through to technical implementation, and played a key role in ensuring the project’s successful completion. 
Ralf Heinz CSB

Ralf Heinz

Head of Digital Marketing

CSB-System SE

Jungheinrich AG

Intralogistics

With PARK 7’s comprehensive dashboard solution, we now have a robust data foundation for all sales units, enabling us to monitor trends and developments in various markets and thus optimise our social media activities and campaigns. 
Niclas-jungheinrich

Niclas Meier

Social Media Manager

Jungheinrich AG

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Let's talk

Please contact us to arrange an initial consultation

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Maik Rico y Gomez
Managing Director
Contact us