How we work – Agile B2B marketing with clear processes at PARK 7

How we work

Our mindset – how we work 

icon-digital-growth

'Delivery Punch' – whether waterfall or agile, we ship.

We deliver consistently, make adjustments on a cyclical basis and work with maximum focus on clear tasks. For dynamic and interdisciplinary growth projects, we have developed our own “Scrumban”.

icon-kundenzentriert

Customer-centred

The bait must appeal to the fish, not the fisherman. We find what genuinely matters to your customers and build your communication around that.

icon-sales-enablement

Innovation: “Fail fast, fail forward”

Innovation is a driving force behind our company. Of course, budgets matter. But smart risk-taking is how progress happens.

laptop-rocket

Content is king!

If you want to be found, you have to be relevant. And relevance requires high-quality content! Our job in B2B marketing is to get the right message to the right people at the right time – with a smart content strategy.

employee-check-square

Data is Queen!

Data is information. It tells a story and points the way forward. We use KPIs at both macro and micro level to drive strong results.

erfolgsgeschichte-lead-to-sql

People first – AI second…

Used well, AI is a genuine competitive advantage. That’s why our entire team has full access to various AI models, which we use day in, day out as tools, accelerators and sparring partners.

 

Four phases. One system. Clear processes. 

Our secret weapon. 'Start small, build big' – a principle we've refined over 15 years of B2B performance marketing. 

We combine strategy and execution in a systematic and agile four-phase approach: 

  • PLAN – Analyses and workshops lead to clear objectives, a customer-centric strategy and a tailored action plan. 
  • BUILD – An iterative process for building a scalable, all-channel performance infrastructure, including marketing-to-sales processes. 
  • USE – Following go-live or handover, every stakeholder steps into their role and owns their part of the process.  
  • SCALE – Marketing and sales are aligned within a single process, based on clear KPIs – the ideal foundation for scaling up the initiatives.

    Contact Us

Example workflow for a 
digital growth or go-to-market initiative 

Weeks 1–4
Kick-off & PLAN phase

Analysis / Audit 

Customer Exploration Workshop, Strategy & Concept Development. 

Weeks 5–8
BUILD-Phase

MVP development 

e.g. content production, landing pages, campaign set-up. 

From week 8
USE-Phase

MVP goes live 

from week 12
SCALE phase

Regular meetings & performance reviews (every 2 weeks) 

Optimisation, Scale-up (ongoing). 

Contact person Human Resources

PARK-7-Portraits-Carola-Jaskula
Carola Jaskula
Human Resources Manager

PARK 7 GmbH
Office for Digital Value Creation 
Bonner Str. 207
50968 Cologne 

Tel.: 0221-99969719
Mail: carola.jaskula@park-sieben.com