B2B SEA agency: Google and Microsoft Ads for qualified leads 

B2B search engine marketing with genuine pull 

B2B SEA agency
 

SEA: Visibility, traffic and leads – scalable and predictable 

For us, search engine advertising (SEA) is not merely a click-based business. It’s a precise, all-encompassing tool for generating B2B demand. 

We make your offering visible where potential customers are actively searching for solutions – on Google and Microsoft Bing, throughout the entire customer journey. Focus: measurable reach, qualified enquiries and continuously optimised performance, rather than blindly burning through your budget. 

If you view SEA as part of a holistic go-to-market strategy, it’s also worth taking a look at ‘Our Approach’ (customer-centred campaign strategy) and ‘Tools and Data Protection’ (how we work transparently, in compliance with the GDPR and using clear KPIs).

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Our range of services as a B2B SEA agency with a focus on performance 

From the initial audit to a fully developed campaign concept: find out more about our range of services now.  

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In-depth SEA audit 

In a comprehensive SEA audit, we analyse your existing campaigns and identify areas for optimisation and opportunities for development. If you have no previous experience with SEA campaigns, we’ll be happy to support you right from the start. 

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Strategic Consultancy and Concept Development 

Our team provides you with detailed, strategic advice on potential ad formats and holistic campaigns. Together with you, we develop a bespoke SEA strategy. PARK 7 also creates creative and effective campaign concepts for your brand. 

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Campaign Setup and Management 

Following the concept phase, our SEA experts implement the campaigns. We then continuously monitor and optimise all activities. In addition, we provide tailored reports to evaluate campaign performance using clear key performance indicators. 

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Focus on Sales Impact  
and ROI 

PARK 7’s conversion optimisation focuses on measures that lead to more customers and higher turnover. To this end, we use tools such as CRM and marketing automation or retargeting, and achieve sales alignment through efficient and proven feedback loops. 

SEA with PARK 7 

Search adverts designed to drive decisions, not random clicks. 

Built for B2B, not borrowed from e-commerce

We design campaigns for offerings that require explanation, long decision-making cycles and multiple stakeholders.

SEA best practice in B2B: ROAS of over 20 after 12 months

We have a track record of such successes (e.g. in B2B e-commerce) – talk to us about your goals!

Experience from over 60 B2B projects

Our SEA expertise is rooted in practical experience. We have built and scaled campaigns for technical industries, products requiring detailed explanation and complex sales structures.

Strategy and relevance before the click

Before we launch a campaign, we gain a thorough understanding of your target audience, your buyer’s journey and your competitive landscape. This ensures you invest your budget where it really makes a difference.

Allbound thinking: SEA integrated with content, campaigns and sales

SEA is most effective when there is consistency across through your messaging, your offering, your landing pages and your sales approach.

Clear measurability and a business focus

PARK 7 tracks not only rankings, but also leads, pipeline signals and the performance of your most important pages.

AI and SEA – smart, but human-driven

We use AI-powered bidding strategies and automation tools from Google and Microsoft – but always with strategic oversight and a clear focus on your KPIs.

Transparency and GDPR compliance are our priority

Clear reporting, transparent decision-making and a verified toolset are crucial for us, ensuring you always know where your budget is being spent – and how results are achieved.

We are a Google Partner 

Not a title you can buy – but one you have to earn. With proven campaign performance, certified expertise and measurable results for our B2B clients. 

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In den ersten sechs Monaten erreichte Ergebnisse. Mit der Allbound Systamtik von PARK 7

Ad formats at a glance 

Achieve your goals with the right approach. From classic text adverts in search results to awareness-generating video adverts on YouTube. Google Ads and Microsoft Ads provide us with a range of advert formats, which we tailor precisely to your campaign objectives. 

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Search adverts

The classic and, at the same time, most effective form of search engine marketing. With text adverts that appear in search results, you can reach your target audience via specific keywords.

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Display adverts

Run visually appealing adverts across the Display Network – reaching users on millions of websites, apps and platforms within the Google and Microsoft ecosystem.

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Shopping adverts

With shopping adverts, you can show users detailed information about your product by displaying images, prices and business details in the search results.

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Video adverts

With video adverts via Google Ads, your adverts are served on YouTube and across the Display Network. This format is particularly well-suited to raising awareness of your brand and your business (brand awareness).

Companies and corporations that place their trust in us 

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Let's talk

Get in touch for an initial consultation 

PARK-7-Portraits-Maik-Gomez
Maik Rico y Gomez
Managing Director
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