Go-to-Market: Strategy for B2B companies

Planning and implementation

Go-to-Market (GTM) is the structured approach to bringing a product or service to market in a planned manner: with a clear target audience, robust positioning, suitable channels and a setup that tightly aligns marketing and sales.

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Ready to hit the ground running?

If you’ve already entered the market, we offer a concise 360° review of your GTM strategy. You’ll receive clear recommendations and a 90-day plan for implementation and optimisation.

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Go-to-Market Strategy
Built step by step

Depending on your starting point (new product, new target sector, relaunch or growth phase), we combine the following building blocks into an concrete GTM plan. If some building blocks are already in place, we adapt and integrate them accordingly.

GTM workshop and vision

Objectives, business case rationale, definition of success (KPIs)
Stakeholder alignment (marketing, sales, product, management)
Clear roadmap for 6/12/36 months

Target audience analysis and definition

Ideal customer profile for Allbound, outreach and ABM (account-based) campaigns
Buyer personas with pain points and key messages throughout the customer journey
Insights for content strategy and lead generation

Product, market and competition

Product information and value proposition
Competitors, alternatives, differentiation levers
Categories, keywords and search intent (buyer intent)

Content Strategy

Positioning and messaging with high-quality content
Lead generation focus
Messaging architecture for all touchpoints (website, sales, campaigns)
Organic SEO and GEO positioning as the foundation

Performance, scaling and roadmap

Channel and media planning (DACH and internationally)
Channel prioritisation: Inbound + outbound + partnerships
Paid media and budget allocation
Campaign and content roadmap (90 days / 6 months)

Sales Alignment
and Enablement

Sales content and messaging
Processes and SLAs: Lead definition (MQL/SQL), lead scoring, handover
Enabling for social selling and outreach
Account-Based: Definition of signals and intents

Funnel setup and marketing automation

Landing pages, conversion mechanisms, lead nurturing
Tracking and attribution, CRM integrations (e.g. HubSpot)

Growth and Success Management

Ongoing insights from reporting, KPI dashboards and pipeline insights
Growth hacking: iterative optimisation and prioritisation (messaging, channels, conversion)
Ideas and innovation backlog for experiments
Collaboration with other stakeholders

100% B2B focus – over 17 years’ experience

100% Whether it’s manufacturing, logistics, robotics, SaaS or services – we tackle complex customer journeys, even in niche markets.

50+ GTM initiatives > DACH / International

We support GTM and growth initiatives, including for DACH, NL, BE, EN, US, FR and ES.

Sales alignment as a key factor

Sales expects results: a shared understanding, clear processes and genuine commitment form the basis for strong results.

Focus on targets and KPIs

Actions are prioritised based on performance, not gut feeling.

It’s all about Allbound

PARK 7 combines inbound and outbound methods to reach your target audience through the right channels.

Tools and Infrastructure as a Service

We build an Allbound system for you and use only proven tools and AI platforms with full GDPR compliance.

Enablement included

Allbound methods require a mindset shift within marketing and sales – supported by guides, templates and sales pitches.

Iterative, agile approach

Interdisciplinary sprints require clear processes and rapid learning.

VIA Optronics: Market entry into new sectors – strong results after six months using PARK 7’s Allbound methodology

VIA Optronics is a supplier and display manufacturer whose offering is primarily aimed at R&D teams and engineers. The focus is on applications in the heavy-duty vehicle sector within the EMEA region. To reach the target audience, a cross-channel mix is recommended, including social media ads, Google Ads, trade media and third-party placements. In addition, targeted outreach at trade fairs can be used to deepen relationships and initiate specific projects.

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