B2B SEO agency: strategy, content and on-page optimisation that drives qualified leads

Visibility by design

Sustainable SEO for B2B: measurable performance throughout the entire customer journey

For us, search engine optimisation (SEO) isn’t just a keyword game – it’s a growth driver. We make your content visible where B2B buyers conduct their research. On Google, on specialist portals and throughout the entire customer journey. Our focus: measurable reach, qualified enquiries and sustainable performance rather than short-term tricks.

If you view SEO as part of a holistic go-to-market strategy, it’s also worth taking a look at ‘Our Approach’ (customer-centred content strategy) and ‘Tools and Data Protection’ (how we work transparently and in compliance with the GDPR).

Our SEO services

We support B2B companies end-to-end – from analysis and strategy through to implementation and team enablement. Depending on where you're starting from, we can combine individual modules or take on the full SEO implementation.

SEO-Audit und Potenzialanalyse (Ist-Stand)

Technisches Audit (Crawlability, Indexierung, Core Web Vitals, Duplicate Content, Redirects, International/Multilingual falls relevant)
Informationsarchitektur und interne Verlinkung (Silo-/Cluster-Logik)
Content- und SERP-Analyse (Top-Seiten, Kannibalisierung, Snippet-Potenziale)
Wettbewerbsanalyse (Share of Search, Content-Gaps, Autorität/Backlinkprofil)
Tracking-Setup und Messkonzept (Ziele, Events, Conversions, Reporting)

SEO-Strategie und Themenplanung (Roadmap)

Keyword- und Intent-Research für Buyer Intent (Awareness → Consideration → Decision)
Topic Cluster und Pillar-Page-Konzept (skalierbare Content-Struktur)
Redaktionsplan und Content-Design (Formate, Templates, Anforderungen)
Priorisierung nach Impact/Effort (Quick Wins und Roadmap zur Umsetzung)
Ganzheitlicher Blick: Verzahnung mit GEO (Sichtbarkeit in LLMs / KI-Suchen)

Onpage-SEO
und
Content-Optimierung

Optimierung bestehender Seiten (Titles, H1/H2, Snippets, semantische Struktur, FAQs)
E-E-A-T und Trust-Signale (Autoren, Referenzen, Cases, Aktualität)
SERP-Features: Featured Snippets, People Also Ask, HowTo / FAQ wo sinnvoll

Technisches SEO (mit Ihrem Dev-Team oder Done-for-you)

Indexierungslogik, robots.txt, sitemaps, Canonicals
Strukturierte Daten (Schema.org) für Produkte/Services, Artikel, Organisation
Performance und Page Experience (LCP/INP/CLS) – pragmatisch priorisiert
Migration/Relaunch-Begleitung (Redirect-Mapping, QA, Monitoring)

Offpage-SEO
und
Digital PR (B2B)

Aufbau themenrelevanter Autorität (nicht „Linkkauf“)
Platzierungen und Referenzierung in B2B-Fachmedien (wenn passend zu Ihrer Mission)
Thought Leadership und Studien/Assets als Link-Magnet
Ganzheitlicher Blick: Verzahnung mit GEO

SEO Enablement
und
Wissenstransfer

Guidelines, Templates und ;Checklisten (Content, Tech, Publishing)
Schulungen für Marketing und Redaktion (optional Sales für Content-Nutzung)
Editorial Ops: Prozesse, Qualitätskriterien, Review-Routinen
Verzahnung mit GEO

Built for B2B, not borrowed from e-commerce

We optimise for offerings that require explanation, long decision-making cycles and multiple stakeholders.

Customer intent rather than keyword lists

Better visibility and conversion by deriving content from buyer intent and the buyer’s journey.

SEO, integrated with content, campaigns and sales

SEO works best when it is embedded in messaging, assets, retargeting and sales enablement.

Clear measurability and a business focus

We track not only rankings, but also leads, pipeline signals and the performance of your most important pages.

Technically pragmatic – compatible with your stack

System-agnostic: we work with your CMS/tracking setup and deliver clear dev backlogs.

Quality and trust: E-E-A-T, authority, references

Our experts ensure that you are perceived as a reliable source.

Relaunch and migration experience

If a website relaunch is on the cards, we safeguard rankings, indexing and tracking – and seize the opportunity to upgrade the site’s structure.

GDPR and tool discipline

PARK 7 relies on a proven tool stack and clear processes.

synetics GmbH

IT-Software

Professional collaboration and a great team – together with PARK 7, we were able to relaunch our website in no time at all. The PARK 7 team didn’t just create a modern design concept, including templates and content migration; they also worked with us to develop a seamlessly integrated SEA strategy and a scoring approach that has made our lead management significantly more efficient. Thank you very much for the brilliant experience on this initial project. We look forward to working with you on many more projects!

Claudia Isenberg

Former Head of Marketing

synetics GmbH

item Industrietechnik GmbH

Mechanical Engineering

The item blog ranks on page 1 of Google for many top keywords. This enables us to engage potential new customers much earlier in their customer journey through inbound marketing. That’s a huge added value!

Sina-Marie Perkuhn

Online Marketing

item Industrietechnik GmbH

Wolters Kluwer DE

Information Services

We now, above all, have a better understanding of what motivates the key players in practice. This is the perfect starting point for successful content marketing aimed at clearly defined target groups. Furthermore, in this project we have also taken the opportunity to consolidate all our colleagues’ knowledge of the market and our target group. We now have a cross-departmental and shared perspective on our potential customers.

Marco Bitonti

Senior Digital Marketing & Campaign Manager

Wolters Kluwer DE

kothes GmbH

Technical Documentation

As PARK 7 adapted exceptionally well to our individual needs, we chose PARK 7 as our full-service inbound marketing agency at the end of 2020.Within a year, we had not only implemented HubSpot, but also completely realigned our processes with inbound marketing and launched our first full-scale campaigns with PARK 7. Going from 0 to 100 in a year deserves 5 stars!

Manuel Welter

Head of Sales and Marketing

kothes GmbH

Brixxbox GmbH

ERP software

In PARK 7, we have a highly competent partner who supports us at every stage. The team is knowledgeable, friendly and driven. We have also successfully implemented HubSpot with PARK 7.

Stephan Krage

Chief Executive Officer

Brixxbox GmbH

CSB-System SE

ERP / Food Industry IT

With PARK 7, we have replaced our old blog with a new one. The blog was built on HubSpot’s infrastructure. PARK 7 supported us every step of the way, from consultancy through to technical implementation, and played a key role in ensuring the project’s successful completion.

Ralf Heinz

Head of Digital Marketing

CSB-System SE

Jungheinrich AG

Intralogistics

With PARK 7’s comprehensive dashboard solution, we now have a robust data foundation for all sales units, enabling us to monitor trends and developments in various markets and thus optimise our social media activities and campaigns.